About
Alchemy House Studio (formerly Pelee Entertainment) is an award-winning independent Canadian production company creating bold, original, and globally resonant film, television, and digital content.
Founded by producer and entrepreneur Heidi Lasi, the company is driven by a commitment to exceptional storytelling, diverse voices, and collaborative partnerships with both emerging and established talent. From scripted series and feature documentaries to unscripted and digital projects, Alchemy House develops work that balances commercial ambition with creative risk-taking. We are drawn to stories that are smart, emotionally authentic, and entertaining - often bringing fresh perspectives from women, untold histories, and the complexities of contemporary life.
Our Values
EXCEPTIONAL STORYTELLING
Distinctive stories with a strong creative point of view and an audience in mind.
EQUITY & INCLUSION
Meaningful opportunities for diverse voices, on screen and behind the camera.
GLOBAL REACH
Canadian stories built to travel - through ambitious partnerships at home and internationally.
Heidi Lasi, Producer/President
Heidi Lasi is an entrepreneur, award-winning producer and writer, and the founder of Alchemy House Studio, an independent Canadian production company focused on distinctive, audience-driven storytelling across film, television, and digital media.
A strong collaborator and strategic producer, Heidi’s credits include the Bell Media BravoFACTUAL project The Oasis Affair, feature-length documentary Know Her Name now airing on Super Channel and Hollywood Suite, two seasons of the lifestyle/cooking series Grandma vs. Chef, and the scripted series Newish.
She champions original voices and ambitious stories, bringing projects from development through production and into the marketplace. Her current development slate includes scripted drama, comedy, documentary, and unscripted projects.
Heidi is a graduate of the WIFT+ Toronto / Schulich School of Business Media Leadership Program and sits on the Ottawa Film Office Advisory Committee. She is a member of the Canadian Media Producers Association and the Writers Guild of Canada.
